Without any in-person events in 2020, Showtime and Shelter PR came to Puppy Love needing an engaging, all-digital way to celebrate the premieres of the network’s latest series. We designed, developed, and produced virtual premieres for both The Good Lord Bird and Your Honor, including live Q&As and an exclusive chat for cast and crew from the shows.

With each virtual premiere, Showtime generated hundreds of posts and thousands of unique impressions. The events attracted thousands of attendees, more than quadrupling the number of guests that Showtime might have seen at an in-person premiere.