Puppy Love was tasked with creating an unforgettable virtual experience for the re-release of the Motorola razr, bringing the iconic flip phone back into the public consciousness with cutting edge technology and flair. As the project manager, I led the execution of a custom website and exclusive app that debuted the new device with a short film featuring Julia Garner (produced by Motorola’s agency, directed by Luke Gilford).

A select group of influencers were sent a gift box full of swag and ingredients for a mocktail. Guests were welcomed by a bartender who instructed them to make their drinks to enjoy during the premiere. Animations linked to parallax scroll showed off the features of the new phone, a websocket connection between the website and mobile VR app, and six custom Instagram AR filters made for an engaging and immersive experience.

The Motorola Live experience was featured on Forbes.com and Campaign US.