While at Active Theory / Buttermax, I worked closely with a senior designer to produce the branding for Meadow Lane, a new gourmet grocery concept opening in New York City. We designed a logo, color system, and custom font for the client, and also created mockups to help envision how the brand would come to life through packaging. We also designed the pitch deck which our client used to obtain funding for their new space. Meadow Lane is slated to open in TriBeCa in the fall of 2024.